Muslims are not rigidly required to unnecessarily put themselves into severe hardship in identifying the lawfulness of things. Dr. Wan Azhar Wan Ahmad of IKIM explains why is this so.
Muslims are not rigidly required to unnecessarily put themselves into severe hardship in identifying the lawfulness of things. Dr. Wan Azhar Wan Ahmad of IKIM explains why is this so.
Trumpeted by its manufacturer as a way for Muslims to integrate within the European society, the drink has been derided as a misguided and demeaning attempt to imitate non-Muslim habits.
Demographics and consumption habits make the Muslim market attractive to companies who are willing to navigate the religious and cultural considerations.
If a prohibited food product undergoes transformation that changes its properties or attributes to the point that it becomes a different product, it is no longer forbidden.
Malay entrepreneurs have been told to stop believing in sheer luck to become successful but to start believing in one's ability and focus on the end objectives.
Sunsilk’s Lively Clean and Fresh is the first shampoo to speak directly to a tudung wearer, highlighting a growing global trend of multinationals seeking to tap the Muslim consumer market.
The fact of the matter is, Muslim consumers are very much similar to any other consumer segments; they demand healthy and quality products, and must also conform to Shariah requirements.
The first-ever study that benchmarks the appeal of specific brands to Muslim consumers was released recently by Ogilvy Noor, giving high marks to F&B and personal care brands while financial services scored the lowest.
More marketers should tailor messages to appeal to Muslims, a powerful consumer group of 1.8 billion people, said Miles Young, Global CEO of international ad agency Ogilvy & Mather
Muslim and Jewish leaders have accused the European Union of "naked discrimination" by ordering the compulsory labeling of all kosher and halal meat.
To be certified Halal, meat for human consumption must come from animals slaughtered and processed in full compliance with the Shariah’s requirements.
For effective Halal branding, manufacturers are advised to use interest-specific Halal media and other niche communication platforms targeting different Muslim groups in varying regions around the world.
The Malaysian government will focus on creating a halal ecosystem in Malaysia and not just a hub for local halal food, deputy minister Datuk Mukhriz Tun Mahathir said.
The Malaysian Health Ministry (MOH) has set the nutrition research priorities for the 10th Malaysia Plan (2011 - 2015). Such priorities was aimed at combating the double burden of nutritional deficiencies and diet-related chronic diseases.