The first-ever study that benchmarks the appeal of specific brands to Muslim consumers was released recently by Ogilvy Noor, giving high marks to F&B and personal care brands while financial services scored the lowest.

More marketers should tailor messages to appeal to Muslims, a powerful consumer group of 1.8 billion people, said Miles Young, Global CEO of international ad agency Ogilvy & Mather

Muslim and Jewish leaders have accused the European Union of "naked discrimination" by ordering the compulsory labeling of all kosher and halal meat.

For effective Halal branding, manufacturers are advised to use interest-specific Halal media and other niche communication platforms targeting different Muslim groups in varying regions around the world.

The Malaysian government will focus on creating a halal ecosystem in Malaysia and not just a hub for local halal food, deputy minister Datuk Mukhriz Tun Mahathir said.

The Malaysian Health Ministry (MOH) has set the nutrition research priorities for the 10th Malaysia Plan (2011 - 2015). Such priorities was aimed at combating the double burden of nutritional deficiencies and diet-related chronic diseases.

The worldwide interest for Halal peaked at its highest point last Valentine Day when news first broke out over the French Halal brouhaha.

The unfortunate incident of a frozen foods manufacturer having wrongly printed the Halal logo on its product packaging could have easily been avoided had the industry been better equipped with the right media tools.

It is odd that sometimes the answers we've been looking for is right there under our own nose. And more often than we realise, a lot can be gathered about the creator of a given product, just by looking at the packaging.

While the collective spending power of the Muslim community is impressive, there are obvious risks associated with reaching out directly. Here are some tips for the strong-willed retailers.

Created to increase Halal awareness using mainstream media, Halal Media is committed to contributing to the development of the global Halal market. Halal Media is where ideas are derived and communicated to the global Halal consumers.