The worldwide interest for Halal peaked at its highest point last Valentine Day when news first broke out over the French Halal brouhaha.

The unfortunate incident of a frozen foods manufacturer having wrongly printed the Halal logo on its product packaging could have easily been avoided had the industry been better equipped with the right media tools.

It is odd that sometimes the answers we've been looking for is right there under our own nose. And more often than we realise, a lot can be gathered about the creator of a given product, just by looking at the packaging.

While the collective spending power of the Muslim community is impressive, there are obvious risks associated with reaching out directly. Here are some tips for the strong-willed retailers.

Created to increase Halal awareness using mainstream media, Halal Media is committed to contributing to the development of the global Halal market. Halal Media is where ideas are derived and communicated to the global Halal consumers.