What would it take for a newly start-up company or a local small and medium-sized enterprise (SME) to benefit from the much-talked about multi-trillion dollar global Halal market?

Malaysia's newest Halal exposition, HALFEST, is set to lead the development of Malaysian Halal SME industry, with the staging of a locals-only version of MIHAS this 12th to 16th October 2011 at Putra World Trade Centre Kuala Lumpur.

Twenty six years ago Noraini Ahmad was an insurance firm employee by day and ran her home-based bakery business at night. Today her cookies are sold worldwide with interests in many other areas.