We must strive to recapture the multiple "spirits" of Islam in Halal, as it will become apparent that Halal stretches to every aspect of how we treat animals.

The unfortunate incident of a frozen foods manufacturer having wrongly printed the Halal logo on its product packaging could have easily been avoided had the industry been better equipped with the right media tools.

There is no question that the European Halal market is a viable and untapped emerging market. The question of how best to access it is a more complex problem.

AltMuslim.com's Zahed Amanullah recently put up his top ten Good News stories for 2009, where he sees 2009 as a 'tipping point' for Halal food with heightened exposure and demand.

Halal and Islamic finance industries are effectively the twin cornerstones of the Halal Market economy. By this, we are referring to a dynamic market arena for Halal products and services, trading according to halal transactions and contracts, using – ultimately – halal currencies.

Worldwide interest in Halal, based on Google searches, has doubled in the past five years, providing us with some statistical foundation for claims that the global Halal market is growing

“There is a convergence of common interest – religious, political, economic, social – that is now clustering around the concept of Halal, and all that it implies, and these interests show all the signs of building into a perfect storm.”

The interest and demand for Halal-certified products and services continues to increase across global markets, making Halal not just a religious obligation, but also a powerful market force.

Halal is a market parameter that is based on belief in, and consequent obedience to a Divine command. While kosher commands market respect in a similar field, it pales into insignificance when placed alongside the emerging potential of the Halal market.

Industry players are now competing to get a significant share of the halal industry market in Europe which has a population of 51.2 million Muslims.

Created to increase Halal awareness using mainstream media, Halal Media is committed to contributing to the development of the global Halal market. Halal Media is where ideas are derived and communicated to the global Halal consumers.