In the UK, KFC's now infamous 'Halal Trial' has taken a turn that may well prove to be a pivotal one in the shift of Halal into the mainstream. In any event, it has uncovered a series of misconceptions that can now be seen in a better light.

“Microcredit should be seen as an opportunity to help people get out of poverty in a business way, but not as an opportunity to make money out of poor people.” Sadly, this is the case today.

In the modern age Muslims and people generally have forgotten to perceive the world as Allah's property; the world is no longer holy but has become material. As a result, we start to treat the environment and animals as material objects rather than as blessed creations of Allah.

Food manufacturers go through a lot of trouble to rejigger their recipes to make their products kosher for Passover. One of them is Coca-Cola, which temporarily substitutes cane sugar for the usual high-fructose corn syrup. Bottles that are kosher for Passover are so designated with a Hebrew-inscribed yellow cap.

The present awkward situation is: one can consume the food or products of listed halal companies, yet cannot invest in them because they may fail the present Sharia screening!

We must strive to recapture the multiple "spirits" of Islam in Halal, as it will become apparent that Halal stretches to every aspect of how we treat animals.

The unfortunate incident of a frozen foods manufacturer having wrongly printed the Halal logo on its product packaging could have easily been avoided had the industry been better equipped with the right media tools.

AltMuslim.com's Zahed Amanullah recently put up his top ten Good News stories for 2009, where he sees 2009 as a 'tipping point' for Halal food with heightened exposure and demand.

Created to increase Halal awareness using mainstream media, Halal Media is committed to contributing to the development of the global Halal market. Halal Media is where ideas are derived and communicated to the global Halal consumers.