Ethical and halal products represent two potentially lucrative avenues for food with a lifestyle positioning, and Euromonitor will present its Global Food Research chief, Lee Linthicum to discuss this at the upcoming Gulfood 2011.
A global market research company, Euromonitor International specialises in industries, countries and consumers with its analysis of market size and shares, industry trends and consumer demographics to help businesses make informed decisions.
Lee will be speaking from 3:15-4pm on Monday 28 February, on the topic of em>Maximising Opportunities in the Global Packaged Food Market.
Lee will provide insight on the latest global market performance and prospects for packaged food retail sales and retailing, with case studies and insights for Middle East and African food markets specifically.
He will also discuss the continued relevance of health and wellness, and whether or not this trend can continue to drive both product innovation and retail sales across the industry.
Finally, Lee will address the increasing prevalence of lifestyle marketing for both packaged food brands and private label offerings alike. Ethical and halal products represent two potentially lucrative avenues for food with a lifestyle positioning.
With food manufacturers increasingly trying to marry up brand identity with the identities, personalities and values of their consumers to maximise sales performance, illustrative examples will be taken from both the MEA region and the wider world.
Adapted from AMEINfo.com
February 27th, 2011 → 6:20 pm @ HalalMedia Admin
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