Hajj Abdalhamid Evans, Director of World Halal Forum
World Halal Forum Director Abdalhamid Evans talks to Freda Liu of BFM, the business radio station, on the two greatest megatrends emerging out of the global Halal industry within the coming decade.
Echoing what he said in an earlier interview with Halal Media, Abdalhamid paints a clear picture of the people’s current demand; that they are ready for a new kind of market paradigm, one that is based on ethical, moral and spiritual values.
“That is Halal. Halal is not about the products. The products are really the (end) result. Halal is embedded in this rise in the demand for ethics and morality in business practices and the products that are put out in the marketplace. It is really a global shift of awareness, part of a megatrend that will continue well beyond this coming decade. Halal represents a new market paradigm,” he said.
Source: Halal Focus. Cover photo courtesy of World Halal Forum.
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